This is one of the most common challenges faced by restaurateurs, many of you may find that using traditional avenues like advertising is too expensive and flyer distribution is too time-consuming. However, there is good news, if you have already a database of customers; the most economical and fastest way to connect to your customers is using email marketing.
Through email marketing, it can reach out to many customers immediately and at the same time reduce your carbon footprint. In addition, email marketing allows you to track how successful are your email delivery, who open and read your email. All these are important as they provide valuable information to fine-tune your promotions and offers.
If you are new to email marketing, below is a list of how you can use email marketing to promote your restaurant business.
New Menu / Promotion
To encourage more repeat visits from your customers, you can send out new menu or promotion every week, especially on Friday when most of them are in a more relaxed mood. Similarly email them your daily menu when they are busy with their works, tell them about your take-away services or delivery services.
Everyone likes to be pampered during his/her birthday. Email a personalized and customized birthday offer to the birthday girls/boys to make them feel special on this special day. Surprise them with special offer and let them spread by word of mouth about your restaurant special services and kind attention.
To continue building loyalty, you can email out coupons, special discount and exclusive offer to your loyal customers. These are effective during slow periods; you can encourage the customers to redeem within the slow period. Alternatively, give them complimentary meal when they dine-in with their friends like “Dine for 4 and pay for 3″.
Connect with your customers
Send a monthly eNewsletter to educate your customers about your cuisine, updated news or even create a special story about your chefs. The customers are naturally curious to know more about the person who prepared their foods.