Restaurant Marketing Collaterals List

If you are the new restaurant owner, have you ever thought of what are the marketing collaterals you need for your restaurant? The marketing collaterals help in your sales and marketing process and make promotion of your restaurant easier so getting all the necessary marketing collaterals ready is essential.

We understand it can be overwhelming during the start up phase of your new restaurant so we compiled a list of marketing collaterals for your convenience. The below check list will give you a good ideas of what are the marketing collateral items required to prepare for your new restaurant success.

Restaurant Branding

  • Logo
  • Business Card
  • Letterhead
  • Envelope
  • Business Folder

Sales Tools

  • Food Menu
  • Wine Menu
  • Catering / Takeaway Menu
  • Seasonal Promotion Menu
  • Special Promotion Menu
  • Table Mat
  • Table Tents
  • Signboard
  • Customer Survey / Feedback Form

Restaurant Promotion

  • Advertisement
  • Direct Mailer
  • Post Card
  • Poster
  • Promotion Flyer
  • Pull Up Banner

Restaurant Online Promotion

  • Website
  • Blog
  • Facebook Business Page
  • Pinterest
  • Instagram
  • Email Marketing
  • Online Ad Banner

Customers Retention

  • Loyalty Card
  • Membership Card
  • Gift Certificates
  • Coupons
  • Birthday Programs
  • Feedback Form
  • Calendar
  • Greeting Cards

Restaurant Opening

  • Invitation Card
  • Opening Flyer
  • Coupons
  • Large-Format Banner
  • Press Release

You do not need all the above marketing collaterals for your restaurant at one time, it depends on your objective and what you are going to achieve. Knowing which marketing collaterals to use at which stage of your restaurant operation will need some practice and creating such documents are time consuming so if you need help on designing and creating any one of the above, please feel free to contact us.

We would love to hear from you!

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